Post Category: Branding

Duolingo has emerged as a leader in the edtech industry not only because of its innovative language-learning app but also due to its brilliant marketing strategies. One of the key tactics in Duolingo's arsenal is trendjacking, which involves leveraging current...

How would you feel if you painted all of the walls in your home black? Have you ever had a teacher hand back your homework covered in red ink? Think about it, beyond consumer behaviour we know that colours play a vital role in communicating our thoughts and feelings...

Whether or not you're a fan of her music (psst... we LOVE her music), as marketing professionals, we can't ignore the power of Taylor Swift, her brand, and her influence. With the recent release of her 11th studio album, The Tortured Poets Department, we thought it...

Is Your Brand 'Beige'? Why Standing Out Isn't Optional. In the crowded world of digital marketing, your brand can either pop and make people stop and look, or it can just blend into the background, unnoticed. Welcome to the time where 'beige' is definitely not the...