Post Category: Consumer Behaviour

How would you feel if you painted all of the walls in your home black? Have you ever had a teacher hand back your homework covered in red ink? Think about it, beyond consumer behaviour we know that colours play a vital role in communicating our thoughts and feelings...

One common mistake that many business owners make is mixing their personal and business social media habits. While it may seem harmless, using your business accounts for personal scrolling can actually have negative effects on your online presence. In this blog post...

Is Your Brand 'Beige'? Why Standing Out Isn't Optional. In the crowded world of digital marketing, your brand can either pop and make people stop and look, or it can just blend into the background, unnoticed. Welcome to the time where 'beige' is definitely not the...

Why? Click incase the song reference is flying right-over your head. ⬆️ From Funnel to Hourglass: Rethinking the Customer Journey In the realm of digital marketing, the concept of the "marketing funnel" has been a cornerstone for strategists and marketers alike....