5 Ways Marketing Agencies Can Play Tricks with Data (and How to Stay Ahead) Alright, folks, let's dive into the sneaky world of data manipulation in marketing and how you can keep your agency honest! 1. Selective Data Presentation Some agencies or partners may...
How Does Your Marketing Partner Handle Conflicts-of-interest? Nothing irks us more than seeing other agencies promote ads for clients within the same niche and geography. Most business owners don't ask their marketing partner if there are any conflicts of interest, or...