Post Category: Marketing Psychology

How would you feel if you painted all of the walls in your home black? Have you ever had a teacher hand back your homework covered in red ink? Think about it, beyond consumer behaviour we know that colours play a vital role in communicating our thoughts and feelings...

Blame the modern goldfish brain or call it effective time management: we want scannable content. This is the best f-ing content hack to making your content scannable. F is for Fundamental Using the f-shape principle for your content planning is crucial for captivating...

Why? Click incase the song reference is flying right-over your head. ⬆️ From Funnel to Hourglass: Rethinking the Customer Journey In the realm of digital marketing, the concept of the "marketing funnel" has been a cornerstone for strategists and marketers alike....