Post Category: Paid Advertising

Google Ads, also known as PPC (Pay-Per-Click) Ads, have become an indispensable tool for businesses looking to expand their online presence and attract potential customers. However, diving into Google Ads without proper preparation can lead to wasted resources and...

How Does Your Marketing Partner Handle Conflicts-of-interest? Nothing irks us more than seeing other agencies promote ads for clients within the same niche and geography. Most business owners don't ask their marketing partner if there are any conflicts of interest, or...

Why? Click incase the song reference is flying right-over your head. ⬆️ From Funnel to Hourglass: Rethinking the Customer Journey In the realm of digital marketing, the concept of the "marketing funnel" has been a cornerstone for strategists and marketers alike....