Post Category: Paid Advertising

How to Not Spend a Fortune Running Ads It’s tempting to think that the only way to grow your business online is by throwing money at ads. We’ve all seen it: “Just boost this post!” or “Run a quick campaign and watch the leads roll in.” We believe that ads is never...

Google Ads, also known as PPC (Pay-Per-Click) Ads, have become an indispensable tool for businesses looking to expand their online presence and attract potential customers. However, diving into Google Ads without proper preparation can lead to wasted resources and...

Beware the “Guaranteed Results” Pitch Avoid working with anyone with this vibe. We’ve all heard the pitch:“Guaranteed results.”“Top spot on Google in 30 days.”“Double your leads overnight.” In today’s marketing world, there’s no shortage of agencies promising quick...

Why? Click incase the song reference is flying right-over your head. ⬆️ From Funnel to Hourglass: Rethinking the Customer Journey In the realm of digital marketing, the concept of the "marketing funnel" has been a cornerstone for strategists and marketers alike....