Post Category: Small Business

5 Ways Marketing Agencies Can Play Tricks with Data (and How to Stay Ahead) Alright, folks, let's dive into the sneaky world of data manipulation in marketing and how you can keep your agency honest! 1. Selective Data Presentation Some agencies or partners may...

Choosing the right Content Management System (CMS) is a crucial step in building a successful business website. With so many options available, it can be challenging to decide which platform is the best fit for your needs. In this blog, we will compare five popular...

How Does Your Marketing Partner Handle Conflicts-of-interest? Nothing irks us more than seeing other agencies promote ads for clients within the same niche and geography. Most business owners don't ask their marketing partner if there are any conflicts of interest, or...

Why? Click incase the song reference is flying right-over your head. ⬆️ From Funnel to Hourglass: Rethinking the Customer Journey In the realm of digital marketing, the concept of the "marketing funnel" has been a cornerstone for strategists and marketers alike....