by Katie Fazekas | Jun 13, 2024 | Analytics, Ethical Marketing, Metrics, Small Business
5 Ways Marketing Agencies Can Play Tricks with Data (and How to Stay Ahead) Alright, folks, let’s dive into the sneaky world of data manipulation in marketing and how you can keep your agency honest! 1. Selective Data Presentation Some agencies or partners may...
by Katie Fazekas | May 15, 2024 | Branding, Marketing Genius Spotlight, Trending
Duolingo has emerged as a leader in the edtech industry not only because of its innovative language-learning app but also due to its brilliant marketing strategies. One of the key tactics in Duolingo’s arsenal is trendjacking, which involves leveraging current...
by Katie Fazekas | May 7, 2024 | Marketing Tips, Small Business, UX/UI Design, Website Development, WordPress
Choosing the right Content Management System (CMS) is a crucial step in building a successful business website. With so many options available, it can be challenging to decide which platform is the best fit for your needs. In this blog, we will compare five popular...
by Katie Fazekas | May 1, 2024 | Branding, Consumer Behaviour, Design, Marketing Psychology, Marketing Tips
How would you feel if you painted all of the walls in your home black? Have you ever had a teacher hand back your homework covered in red ink? Think about it, beyond consumer behaviour we know that colours play a vital role in communicating our thoughts and feelings...
by Katie Fazekas | Apr 20, 2024 | Branding, Marketing Genius Spotlight, Trending
Whether or not you’re a fan of her music (psst… we LOVE her music), as marketing professionals, we can’t ignore the power of Taylor Swift, her brand, and her influence. With the recent release of her 11th studio album, The Tortured Poets Department,...
