Blame the modern goldfish brain or call it effective time management: we want scannable content.
This is the best f-ing content hack to making your content scannable.
F is for Fundamental
Using the f-shape principle for your content planning is crucial for captivating your audience and retaining their attention.
The concept is simple: presenting content in a familiar way – ie. left to right – helps to guide them down a pre-conditioned path.
Peep the illustration, but the concept is straightforward:
Top to bottom, left to right.
Why Does Scannability Matter?
Imagine you’re on a mission to find the best pizza joint in town. You Google “best pizza near me” and start clicking through websites. If a site is loaded with text and no clear headings or bullet points, chances are you’ll bounce. But if it’s organized with catchy headlines, short paragraphs, and bullet points highlighting the juicy toppings, you’ll stick around.
Tips for Scannable Content:
- Headlines that Pop: Catch your reader’s eye with punchy headlines that tell them exactly what they’ll find in each section.
- Short and Sweet Paragraphs: Ain’t nobody got time for long-winded monologues. Keep your paragraphs short and snappy to hold your reader’s attention.
- Bullet Points FTW: Break up your content with bullet points to make key info stand out like a neon sign in the desert.
- Highlight the Good Stuff: Use bold or italic text to draw attention to important words or phrases. It’s like giving them a VIP pass to the front of the line.
In Conclusion
By understanding how people read and interact with information on the web, you can create content that grabs attention, keeps readers engaged, and makes them feel assured they can rely on your business for concise information on your products or services offered. Nobody likes wasting time, keep this in mind when creating content.
