by Katie Fazekas | Apr 11, 2024 | Design, Marketing Psychology, Marketing Tips, UX/UI Design
Blame the modern goldfish brain or call it effective time management: we want scannable content. This is the best f-ing content hack to making your content scannable. F is for Fundamental Using the f-shape principle for your content planning is crucial for captivating...
by Katie Fazekas | Apr 3, 2024 | Advertising, Google, Paid Advertising, Social Media Tips
Google Ads, also known as PPC (Pay-Per-Click) Ads, have become an indispensable tool for businesses looking to expand their online presence and attract potential customers. However, diving into Google Ads without proper preparation can lead to wasted resources and...
by Katie Fazekas | Mar 14, 2024 | Consumer Behaviour, Facebook, Instagram, Marketing Tips, Social Media Tips
One common mistake that many business owners make is mixing their personal and business social media habits. While it may seem harmless, using your business accounts for personal scrolling can actually have negative effects on your online presence. In this blog post...
by Katie Fazekas | Feb 12, 2024 | Motivation Monday
If you’ve never read the famous quote from former US president Theodore Roosevelt, “The Man in the Arena,” this is how it goes: It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could...
by Katie Fazekas | Feb 7, 2024 | Ethical Marketing, Marketing Tips, Paid Advertising, SEO, Small Business
How Does Your Marketing Partner Handle Conflicts-of-interest? Nothing irks us more than seeing other agencies promote ads for clients within the same niche and geography. Most business owners don’t ask their marketing partner if there are any conflicts of...
